Gaining business from a blog or website involves so much more than throwing something on the web and seeing if it will stick. Content marketing is a crucial piece of the puzzle where consistency is key to long-term success.
So if you’re looking to drive more traffic to your site and build up your business online, here are some content strategies that will get you amazing results:
1. Create Targeted Landing Pages
A landing page is a page on your site that prompts a visitor to take action. This could be to sign up for email updates, buy a product or seek out a service.
Oftentimes, a landing page is the first point of contact between you and a customer – so you want to make a good impression.
A well-crafted landing page will provide value for the reader and offer the next steps the reader should take.
When optimized with the right keywords, and designed to appeal to visitors, landing pages is an effective content marketing strategy.
2. Run A/B and Split Tests
A/B testing and split testing involve showing two versions of the same web page, email campaign, or even social media graphic to different groups of visitors to see which one is more effective.
This is a great way to see what will better drive traffic to your site.
With A/B testing, you simply change one element, such as a call-to-action button, to see which one performs better.
Split testing, on the other hand, involves two completely different designs to see which one appeals more to audiences.
You can test the effectiveness of both designs and layouts by sending the original (or “control”) URL to half of your email subscribers and updated design to the other half.
3. Diversify Your Content
Web content is not just limited to the written word. You can widen the reach of your content by diversifying its form.
For example, articles can become podcasts or infographics. You can also produce videos based on your services or interview others in your industry.
Just be careful about sticking your finger in too many pies – you want to be able to focus on your content streams. Jumping on too many mediums can be confusing and prove detrimental to your content marketing strategy.
Try starting with 2-3 mediums and see which ones are more successful. Ditch the ones that aren’t and try something new.
4. Pay Attention to SEO
SEO, or Search Engine Optimization, is a combination of tools and practices that will help your site rank higher in search engine results – which will drive more traffic and business to your site.
Think about the times you’ve searched for something on Google. How often do you head to the second page of results?
Search engines such as Google use complicated algorithms to determine which sites qualify for the top spots based on how informative they are and if the information is of high-quality.
There are so many factors that play into SEO but here are the key tactics you should pay attention to:
- Keywords. Google used to operate solely on keywords and still loves them today. Try to naturally inject your target keyword into your content – you can include them in your title, headings and meta-description as well!.
- Produce fresh content. Google loves sites that constantly post new content! Set up a content plan and try to post at the very least once a month (once or twice a week is even better).
- Build up some backlinks. How does Google know your site is trustworthy? One metric it measures is how many times other sites have linked back to yours. This is called backlinking and shows Google that other people trust your information enough to refer back to it.
These are just a few tips to get you started with SEO and get results from your content marketing strategy!
5. Stick To Your Core Values
If you’re only talking the talk and not walking the walk, you’ll have a hard time developing trust with readers – which is key to attracting them to your site and converting them into customers.
When you write content based on what you deeply believe in, you will build a connection with your visitors and bridge the gap between your message and your readers’ expectations.
This is the key building block to developing a loyal following to your site and will help convert readers into customers.
Need Help With Your Content Marketing Strategy?
Learning how to effectively market your content for amazing results doesn’t happen overnight – but our experts are here to help you out!
Multimedia Management’s content marketing services offer bespoke content opportunities from start to finish in a variety of niches for clients all over the US and Canada!
We also provide SEO packages, unique linking and content solutions and pay-per-lead models to generate natural traffic to your site.